Floatfest: A Rose Parade Showcase returns in 2025. It offers visitors an unforgettable chance to see the intricate Rose Parade floats up close.
Held after their procession along Colorado Boulevard, the event highlights the artistry, vibrant designs, and floral craftsmanship that make these floats iconic.
Floatfest is a three-day family-friendly event with interactive exhibits, food options and an exciting atmosphere.
The event will run from January 1 to January 3, 2025, at East Sierra Madre Boulevard and East Washington Boulevard in Pasadena, California.
The 2-mile showcase allows guests to explore the floats leisurely, providing ample time to admire their details and creativity.
Schedule of Events
Floatfest runs from January 1 to January 3, 2025, with designated viewing options for each day.
| Date | Time | Details |
|---|---|---|
| January 1, 2025 | 1:30 p.m. – 5:00 p.m. | General Admission (Last entry: 4:00 p.m.) |
| January 2, 2025 | 7:00 a.m. – 9:00 a.m. | Reserved Viewing for Seniors & Disabled |
| 9:00 a.m. – 5:00 p.m. | General Admission (Last entry: 4:00 p.m.) | |
| January 3, 2025 | 9:00 a.m. – 4:00 p.m. | General Admission (Last entry: 3:00 p.m.) |
Note: Ticket sales end 90 minutes before the final entry time each day. Plan your visit accordingly!
Food Fare
This year, the Food Fare, presented by Go Bowling, adds another layer of excitement to Floatfest. Located near Gate A on Sierra Madre Boulevard, it features some of Los Angeles’ best food trucks offering a variety of cuisines.
Whether you’re craving savory bites or sweet treats, the Food Fare has something for everyone.
Tips for Visitors
Floatfest enforces a clear bag policy for security purposes, so only transparent bags are permitted. All strollers, backpacks and purses will be inspected before entry. Visitors should wear comfortable walking shoes, as the 2.5-mile route requires a lot of walking, and strollers may be challenging to navigate on uneven terrain.
Service animals are welcome, but pets are not allowed. It’s recommended to bring water to stay hydrated, especially on warmer days. While food vendors will be available, guests are allowed to bring small amounts of food and non-alcoholic drinks. Large coolers are prohibited.
To avoid getting separated, groups should agree on a meeting spot, such as the Guest Services tent located at the intersection of Sierra Madre and Washington Boulevards. Visitors can also grab a venue map at the entrance or Park-N-Ride shuttle locations for easy navigation.
Shuttle Service
With limited parking near the venue, free shuttle services are provided to enhance the experience. Shuttles operate from Pasadena City College and the PCC Extension Lot, offering convenient transportation to and from the event. Guests using the shuttle enjoy priority access through a dedicated entrance.
| Shuttle Location | Address | Dates | Operating Hours |
|---|---|---|---|
| Pasadena City College (PCC) | 1570 E. Colorado Blvd., Pasadena, CA 91106 | January 1, 2025 | 1:00 p.m. – 3:30 p.m. (Final Departure) |
| January 2, 2025 | 6:30 a.m. – 9:00 a.m. (Reserved for Seniors & Disabled) | ||
| 8:30 a.m. – 3:30 p.m. (Final Departure) | |||
| 5:30 p.m. (Final Return) | |||
| January 3, 2025 | 8:30 a.m. – 2:30 p.m. (Final Departure) | ||
| 4:30 p.m. (Final Return) | |||
| PCC Extension Lot | 3035 E. Foothill Blvd., Pasadena, CA 91107 | January 1, 2025 | 1:00 p.m. – 3:30 p.m. (Final Departure) |
| January 2, 2025 | 6:30 a.m. – 9:00 a.m. (Reserved for Seniors & Disabled) | ||
| 8:30 a.m. – 3:30 p.m. (Final Departure) | |||
| 5:30 p.m. (Final Return) | |||
| January 3, 2025 | 8:30 a.m. – 2:30 p.m. (Final Departure) | ||
| 4:30 p.m. (Final Return) |
Visitors using the shuttle enjoy priority access through a dedicated entrance. Parking near the venue is limited, so taking advantage of the free shuttle service is highly recommended.
Get Involved
Stay updated on Floatfest by following the Rose Parade on Facebook, Instagram, and X (formerly Twitter). Use the hashtag #RoseParade to share your experiences. For added convenience, download the Official Rose Parade App from the iOS or Google Play Store.
Floatfest is an excellent way to extend the magic of the Rose Parade and celebrate the creativity behind these spectacular floats. It’s a must-visit for families, friends, and parade enthusiasts alike!